Driving awareness and lead generation for AI-powered intelligence solutions.

The challenge

GfK wanted to increase brand awareness, educate new audiences about its AI-powered solutions, and create new sales opportunities. To strengthen its position as a leader in the AI technology space, the company needed an effective way to reach senior decision-makers and build a stronger sales pipeline in a competitive market.

The solution

Business Reporter developed a thought-leadership content campaign centred around an expert interview exploring the latest AI innovations and business challenges. The campaign included a teaser video, content placement across Business Reporter publications, and distribution through premium media platforms including Telegraph.co.uk, Business Insider Germany and Bloomberg.

A lead-generation form enabled readers to access the full interview, helping convert engagement into qualified sales opportunities.

The result

Through targeted distribution and compelling thought leadership content, the campaign achieved significant reach and engagement across key decision-maker audiences.