Helping a technology leader redefine its position in the IoT market
The challenge
As Advantech expanded its focus on IoT, digital transformation and smart technologies, it needed a more engaging way to communicate its expertise to business decision-makers. Traditional marketing channels were no longer enough to support its evolving brand strategy.
The approach
Business Reporter developed a thought-leadership content strategy centred on premium video production and targeted digital distribution. A series of professionally produced corporate videos was created in a broadcast-quality studio environment. The content focused on eight key topic areas, with Advantech’s own subject matter experts presenting insights and perspectives relevant to their fields. Each video was published within relevant Business Reporter digital publications and hosted on dedicated Telegraph platform URLs, extending visibility across trusted media channels and helping position Advantech alongside high-quality editorial content. To amplify reach, a weekly email campaign promoted the content directly to senior decision-makers with a demonstrated interest in the featured topics. Business Reporter also granted Advantech full copyright ownership of the finished assets, enabling the company to continue leveraging the content through its own marketing channels.
The result
The campaign helped Advantech communicate its transformation story to difficult-to-reach business audiences and strengthen its position within the IoT sector.
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SupplyChainTalk events delivered
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Monthly page views from content hosted on platforms
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Senior business leaders reached through newsletter distribution
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Expert-led videos created across key technology sectors
“We just finished a project of four videos with the Business Reporter team. I must say, the Advantech Team and I were impressed by the professionalism of the whole team. From production to coaching, studio crew… the Business Reporter team supported us in each step of the process. We’ve never had such results with our video material.”
Europe Corporate Marketing Manager, Advantech Europe
