Building leads in the risk and compliance sector.
The challenge
Alessa wanted to connect with risk and compliance professionals across North America and Europe while ensuring GDPR-compliant lead generation. The company needed to raise awareness of its financial crime prevention solutions, engage the right decision-makers, and convert that engagement into qualified opportunities.
The solution
Business Reporter partnered with Alessa to sponsor a customised episode of the FinTechTalk series, focused on combating financial crime. Featuring senior industry experts alongside Alessa’s CEO, the discussion provided valuable insights for the target audience while positioning Alessa as a trusted voice in the sector.
The campaign was supported by targeted email marketing, telemarketing and social media promotion, with content hosted behind a gated form to capture qualified leads. Business Reporter also ensured that only contacts matching Alessa’s preferred buyer personas and target accounts were delivered.
The result
The campaign successfully connected Alessa with highly engaged risk and compliance professionals, generating qualified leads and meaningful audience engagement.
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Total leads generated from target audiences
0
Minutes average viewing time during the live episode
0%
Average engagement rate achieved during the webinar
0k+
Senior business professionals reached through newsletter promotion
The campaign helped Alessa increase engagement with key decision-makers, generate high-quality leads, and establish credibility within the financial crime prevention sector.
