Understand the
audience. Shape
the story.

Understand the
audience. Shape
the story.

Business Reporter reaches a global audience of
business leaders and decision makers navigating
complexity and driving change. Our deep
understanding of this audience informs every story
we create and ensures content is relevant, credible
and built to resonate where it matters most.

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  • Audience & Insights

Our audience is made up of senior professionals responsible for strategy, transformation and growth. These are decision makers actively seeking insight that helps them act with confidence.

Senior decision makers

C-suite and leadership roles across industries.

Global reach

Audiences across key international markets.

Industry breadth

Technology, finance, infrastructure and beyond.

Active engagement

Audiences seeking insight, not passive content.

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South China Morning Post audience

The South China Morning Post is South East Asia’s leading news authority with over 120 years of experience and a mission to bring clarity and understanding of Asia to a worldwide audience. Its content reaches an influential global readership of leaders, C-suites, business decision makers, and policymakers. Through balanced coverage and in-region insights, the publication translates nuanced Asian perspectives on the region’s economic and political transformation, placing it at the heart of east-meets-west conversations.

35mWorldwide audience

42%Investment decision makers

37%Affluent audiences.
(Net worth $5m – $30m+)

Source: HK and US – SCMP First Party Data (Mar 2022). All other geos – Google Analytics (Mar 2022). *Audience numbers exclude off-platform traffic (except HK and US ©competitive data via Similarweb

National Post audience

National Post is Canada’s distinctive voice in journalism, offering a bold, surprising, and insightful perspective since 1998. This new type of economic journalism offers a competent and unconventional view of business and financial markets.

21mMonthly audience

33%Decision makers

Source: Comscore Multiplatform – Total Canada – March 2025 & Source: Vividata Spring 2025. Base: Canada Adults 18+ = 33,283,814 Base: English Canada Adults 18+ = 27,155,577 Base: Toronto CMA Adults 18+ = 5,705,122. Monthly audience is based on 4m weekly audience.

NRC.nl audience

NRC is the Netherland’s #1 quality newsbrand. Both with the largest print circulation and the biggest digital-reach, relied on by The Times and Sunday Times for coordinating international investigative journalism.

3.3m+Monthly online visitors

4 minutes+Average visit duration

AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month Dezember 2018
**3 Facebook/Twitter Dezember 2018
***ComScore/MRI 9l21;S21

Affärsvärlden audience

Affärsvärlden is Sweden’s longest-standing business media brand (founded in 1901), targeting investors, executives and decision-makers within medium to large enterprises. Its offering includes in-depth market coverage, company analysis, commentary and newsletters, positioning it as one of the leading voices in Swedish business journalism.

2.47mMonthly page views

490,000Unique users monthly

Arab News audience

Arab News is Saudi Arabia’s first English-language newspaper established in 1975, is a primary source of breaking news in the region. Its reach extends to influential readers, including royals, government officials, diplomats, and C-level executives. With a diverse team of journalists and columnists, it provides an Arab perspective on a wide array of national, regional, and global issues.

40 millionmonthly page views

Expansión audience

Expansión is Spain’s leading daily business and finance newspaper – both in print and digital. Expansion publishes the best and most complete information about both Spanish and international markets, and is highly respected by Spain’s entrepreneurs and senior business professionals.

17mUnique users per month

9 minutesAverage time on page

84%Coverage percentage of the Spanish population connected to Unidad editorial

EGM 3rd Accum. 2021 / OJD July 2020 – June 2021 / GA Ip Spain Jun 2021. GfK February 2022/RCS Media Group – Editorial Unit – Spain

Fortune audience

“FORTUNE’s mission is to inform, enlighten, and convene businesspeople everywhere, giving them tools to succeed and make business better.”

Alan Murray, President and CEO

31.52mWorldwide audience
(Multi-platform monthly uniques)

19m+Global monthly sessions

36m+Monthly unique users

Source: Ipsos Affluent Survey USA Fall 2021 Adults 18 Or Older, HHI $125,000+ *Any chief officer (sub-total)
or Other (company) officer/board member or Owner/partner or President/chairman or General manager/director or Executive/Senior Vice President and I consider myself an opinion leader: Definitely agree; **Job Title: Any chief officer (sub-total) or Other (company) officer/board member or Owner/partner or President/chairman or General manager/director or Executive/Senior Vice President and I consider myself an opinion leader:

Huffpost audience

Huffpost is the World’s #1 digital news outlet. HuffPost’s award-winning journalists make a huge impact on politics, culture, community and advocacy 365 days a year. HuffPost has earned a routine spot in the agendas of CEOs and business leaders worldwide.

315mpage views per month

11 minsaverage session duration

4munique CEO page views per month

Comscore Plan Metrix, Multiplatform, February/July/October 2022.
Global Web Index 2022, Buzzfeed Internal Data, Global Crossplatform, GFK MRI Media + Fusion 2020

USA Today audience

USA Today is North America’s largest local-to-national digital media organization, reaching millions of people with its Pulitzer prize winning content. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally and its online presence has over 173 million Unduplicated US national and local visitors*. USA Today’s dynamic design is responsible for influencing the style of local, regional, and national newspapers worldwide.

* USAToday.com, January 2023
**Source: © 2022 Comscore, Media Metrix, Media Trend (Aug-Oct ‘22), Multi-Platform

WIRED audience

WIRED is where tomorrow is realized. For three decades, WIRED has been the indispensable guide to a world in constant transformation.

20m +Digital unique monthly users

1.6xC-suite Execs
(Ranking #1 by Index vs. NY Times, WSJ, Forbes, Fortune, The Economist

#1Work in tech vs all measured publications*** and The Atlantic.*

95%based in the USA

*comScore/MRI 9l21;S21; print/digital ** MRI/ComScore 11.22/S22; Percentages have been adjusted based on the whole WIRED Business Professional Audience ***ComScore/MRI 9l21;S21

Business Reporter audience

Business Reporter has over 15 years’ experience in creating business narratives and has therefore built up one of the UK’s largest networks of senior business professionals.

4.8m+Annual online visitors

123,000Database of senior business professionals

Teiss audience

teissTalk has a database of over 70,000 cyber-security professionals (as of May 2023).

 

Company size breakdown

10,000+ 19.77%
1,001 – 10,000 29.32%
501 – 1,000 9.25%
251 – 500 7.40%
Under 250 19.02%
11 – 55 15.25%

Healthcare (incl. Private hospitals, clinics, etc.) 2.68%
Transport & Logistics 2.34%
Legal services 2.25%
Other 2.12%
Construction & Engineering 1.56%
NGO & Non-profit 1.47%
Leisure & Hospitality 1.34%
Associations, Organisations & Trade Bodies 1.34%
Pharmaceuticals 0.91%
Recruitment 0.91%
Holding Companies & Conglomerates 0.30%
FMCG 0.82%
Chemicals 0.26%
Telecommunications 0.74%
Property 0.26%
Utilities (incl. Water companies, waste services, etc.) 0.69%
Outsourcing 0.22%
Defence 0.61%
Natural Resources 0.56%
Energy 0.52%
Automotive 0.43%
Associations & Trade Bodies 0.35%
Charities 0.17%
Food & Drink Manufacturers 0.17%
Agriculture 0.13%

The Independent audience

The Independent is the UK’s most read quality digital publisher – with a network of global correspondents from London to Delhi, Moscow to New York as well as the Middle East.

Worldwide Audience67,885,468
(Multiplatform monthly uniques)

100m+Average monthly visitors to Independent.co.uk and Indy100.co.uk

28m+Monthly UK unique users

2.1m+Audience of Directors, Managers and Senior officials

*Source: ESI Media SME Survey 2020 sample 1215

Bloomberg audience

Bloomberg is building a hub page to host Business Reporter supplied articles and videos that are approved by Bloomberg. This hub page lives within the custom content section on Bloomberg.com. All of these articles and videos are created and produced by Business Reporter. The Bloomberg team promotes these videos with drivers on site, such as native touts, and on social, through @Bloomberg social handles.

172m+Global monthly sessions*

459m+Global page monthly views*

*Source: Google Analytics, comScore Video Metrix average (Worldwide; Desktop only); 1st Quarter 2020 monthly average

Reuters audience

Reuters is the world’s largest multimedia news provider, reaching millions of people every day. Their reporting is a cornerstone for senior business professionals, media outlets, and businesses worldwide, helping them make critical decisions with confidence.

97 millionWorldwide audience

54 millionMonthly unique users

63 millionBusiness decision makers monthly

* Sources: 97mm (Reuters.com Monthly Uniques + Social Followers:LinkedIn, X, Facebook, Instagram, TikTok, Threads, Reddit, YouTube); Google Analytics Q4 2023 Average (all platforms and editions)

Money.it audience

Money.it is Italy’s leading portal for economic, financial and business information for managers, investors, and entrepreneurs since 2016. Each day the platform publishes over 80 updates including financial news and analysis, opinions, guides and special editorial features.

9m+Monthly online visitors

37.3m+Monthly page impressions

Il Secolo d’Italia audience

Il Secolo d’Italia is Italy’s leading online newspaper with a loyal and engaged online readership. The newspaper focuses on news and politics with a strong emphasis on social issues.

21m+Monthly page impressions

4+ minutesAverage time on page

Die Welt audience

Die Welt is Germany’s most respected news site and has cemented itself as the flagship newspaper of the Axel Springer publishing group, setting the standard in reporting buisness and finance across the region.

19m+Monthly online visitors

345m+Page impressions

*AGOF daily digital facts, basis: Digital TEE, digital users aged 16+ (61.63 mill.); single month October 2022, retrieved on 12/12/2022
** IVW January 2023

Business Insider Deutschland audience

Business Insider is Germany’s most modern news page on topics such as business, careers, tech, digital culture, and science. This new type of economic journalism offers a competent and unconventional view of the world of business and financial markets.

7.45m+Monthly online visitors

16.6m+Page impressions

AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month Dezember 2018 **3 Facebook/Twitter Dezember 2018 ***ComScore/MRI 9l21;S21

Les Echos

Les Echos is France’s leading financial daily newspaper, renowned for its in-depth coverage of business, finance, and economic news. It holds a significant readership among top executives and decision-makers in France.

6.7m+Monthly page views

Sources: Médiamétrie Internet Global October 2024 – Brand and Content Aggregates Les Echos deduplicated Media in the News and Financial News Sub-category

Le Figaro audience

Le Figaro is France’s oldest and largest national daily news paper with the largest C-Suite audience in France and was founded in 1826. Amongst other topics, specialises in covering business focused news including careers, finance and the stock market.

27m+Annual online visitors

66mMonthly page views

*OneNext Influence Global 2021, Cible 1 : Ensemble, Lectorat : LNM
**Similarweb.com, October 2021 ***ComScore/MRI 9l21;S21

Insight that
goes deeper.

Understanding the audience goes beyond demographics. Through our editorial approach and ongoing engagement with business leaders, we build a nuanced view of the challenges, priorities and questions shaping decision making today.

This insight informs how stories are framed, what questions are asked and how content is experienced, ensuring every piece feels timely, relevant and meaningful.

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Annual visitors

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Newsletter subscribers

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Audience at director level or above

Intelligence that
enables precision.

Our audience understanding is strengthened by data and targeting capabilities that allow campaigns to be shaped around specific industries, roles and organisations.

By combining insight with intent signals and behavioural data, we identify audiences actively engaging with relevant topics, helping brands connect at the right moment, in the right context.

What our clients say.

“Having partnered with Business Reporter for over two years across events, content syndication, podcasts, and local news outlets, I can speak to their exceptional value firsthand. What truly distinguishes them is something I fundamentally believe in: you buy from people. The relationships we’ve built and their deep understanding of our business are unmatched. They’re flexible and responsive, consistently punctual, and above all, reliable in their delivery.”

Robert Taylor, Director of Field Marketing, EMEA, nCino